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The NEC Group

Industry: Exhibition, conference, entertainment venue and food

Brief:

The NEC Group needed to restructure its Marketing and Communications (MarComms) team to attain new budgetary strategies needed to be implemented to match the challenges caused by a worldwide business downturn.

Change Marketing and telecommunication practices to best suit new business strategies required to maximise the NEC Groups market share.

The challenge:

The outcome:

With the support of 2 external consultants we managed to change the approach, structure, working methods and practices of MarComms team to achieve the CEO’s financial brief and the NEC Group’s operational requirements.

Services

Novalign

Mill Lane, Lower Stonnall
Walsall, WS9 9HN

t: 08453 881123
e:enquiries@novalign.co.uk

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