Employer branding is a powerful tool than can increase the amount of high performers applying for jobs in your company. While the term "employer brand" represents what people currently associate your organisation with, employer branding reflects the efforts realised by your company to make your organisation a desirable place to work.
Despite a struggling jobs market, the battle for talented and skilled professionals remains intense as competing firms contest to attract the best people to their business.
Smart employers understand that the best candidates look closely at a company’s image, organisational culture and reputation before weighing their options carefully. Now more than ever, HR professionals need to recognise that filling a position is a two-way path, both employer and candidate have due influence. Employer branding therefore plays a huge role in attracting the right people to your organisation.
At Novalign, we work closely with you to build a deep understanding of your company culture and through a trusted relationship, support your company brand in a way that will attract high performers to your organisation.